What is Risky Email?

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There are two types of risky emails that you should be aware of when managing your email list:

Accept-all Emails

These emails fall under the “Accept All” category in the verification results. This means that we cannot determine with certainty whether these emails are valid or not. It is essential to evaluate such emails based on how you gathered your list and the overall invalid rate. If your list consists of opt-in emails from people who willingly signed up for your communications, the chances of these emails being valid are higher. However, if the list was purchased or inherited from another source, the performance of accept-all emails may be weak, and sending to them can negatively impact your sender’s reputation.

For more information on accept-all emails, you can refer to the following resources:

Role Emails

Role email addresses are email addresses that are associated with specific roles or functions within an organization, such as info@, sales@, or support@. Email service providers (ESPs) are generally cautious when it comes to sending emails to role-based addresses. This is because role emails are often shared among multiple individuals or departments, and their engagement and deliverability rates can be unpredictable. Sending marketing emails to role-based email accounts can increase the risk of spam complaints and result in lower engagement rates.

To learn more about the safety of sending emails to role-based email accounts, you can refer to the following resource:

Managing your email list effectively involves considering the risks of accept-all and role-based emails. Evaluating the quality and source of your email addresses, prioritizing opt-in emails, and ensuring that the data is relatively recent is recommended. By making informed decisions about these risky email categories, you can maintain a healthy sender reputation and improve the overall performance of your email campaigns.

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